Mehwish - Level 3 Business

PESTEL Analysis

2010-06-08T13:44:00.000-07:00

1.Political Factor- are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided for example merit goods and those that the government does not want to be provided such as demerit goods or merit bads. We can say governments have great influence on the health, education, and infrastructure of a nation.

2.Social Factors - Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. For example, an ageing population may imply a smaller and less-willing workforce Companies may change various management strategies to adapt to these social trends (such as recruiting older workers).

3.Technological Factor - New technology has also led to a change in the way people buy their goods and services. The way in which people pay for the goods they buy has also changed. Previously cash or cheques were the preferred way to pay but the introduction of debit and a credit card has changed this.

4.Economical Factor – One of the biggest economic factor now-days is recession the business have been effected by this many businesses are close down.

What is a team and benefits of working with a team?

2010-06-08T13:27:00.000-07:00

Teams

We usually describe team as a 'group of people working together to achieve their goal. A good team is said to be one where the whole of the team is greater that the sum of its parts; and this signifies that the team members are working in teamwork with each other.

Many teams have worked together and the output has been lesser than teams made up of less intelligent minds. So while a team does move towards a common goal, how well it achieves this goal depends solely on how well the team members work in collaboration with each other.

MC Donald’s Team

The McDonald's team plays an important role. Crew and Managers work together, constantly communicating and supporting each other in a team atmosphere that is busy and challenging, but always strives to be cooperative and fun.

One of the best things about working at McDonald's is the friends you can make. The interesting people you'll meet will ensure you have a great time at work. And if you enjoy social activities, you'll have chances to spend time with your colleagues at special McDonald's events including summer picnics, holiday parties and other organized outings.

At McDonalds interpersonal skills and co-operating with other is the most important thing because here you have to deal with so many customers; and also you should be friendly, kind and co-operative with your team; help each other e.g. if one of the team member need help or can’t deal with the customers or not sure what they are doing; you should offer them help if you can’t tell somebody else to help them.

Benefits of team working

One of the great benefits of teams is that you can take what appears to be a massive task and divide those tasks between people. As a result, things get done faster.

To make things better one of the fastest ways to get good at something is to see someone in action that is already excellent in an area. When team members all play to their strengths, you learn a lot quickly for example When a team member have a problem that you needed to solve you probably get so far and then end up getting stuck because of your own range of experience or knowledge. When you have access to the wider range of skills and knowledge you ultimately solve problems faster and better.

If one person in the team operating on their own can generate ideas, at the same time, the breadth of the ideas of one individual will be limited by their experiences to date. With a team with a wide range of experiences, you can generate many more ideas.

To succeed they need to be able to get their messages across to the team members, listen

effectively to other points of view and build on ideas. As a result of being on the team, people are getting the opportunity to develop and improve their communication skills.

Does Internet Marketing enable more effective targeting and segmentation? Can you describe some examples?

2009-12-07T10:58:00.000-08:00

Online advertising continues to grow in importance as a mass marketing medium, attracting significant revenues away from other media. Total online advertising revenues have increased almost eight-fold in real terms between 2001 and 2005 (from £0.17 billion to £1.3 billion per year). ASOS.com is the UK's largest online-only fashion and beauty store.They Primarily aimed at 16-24 year old, it offers over 19,500 own-label and branded fashion goods. To meet their customers wants and need they do the best they can for example because there business is online they have all most covered the Internet they are all over the place such as Social Networks - facebook, Bebo, twitter etc.

The Internet plays a central role in daily life; more than 70% of 16-24 year old internet users use social networking websites (compared to 41% of all UK Internet users) and 37% of 18-24 year olds have contributed to a blog or website message board (compared to 14% of all UK internet users).

The research shows 43.7 million people will use the Internet in the UK by 2013, according to

e-Marketer. This would be up from 39.4 million in 2009.Internet users in the

UK 2008-2013:-

2008: 38.1 million

2009: 39.4 million

2010: 40.6 million

2011: 41.7 million

2012: 42.8 million

2013: 43.7 million

Some 18.31 million UK households now have internet access, which is an increase of 1.85 million from 2008, according to a new report published by the Office for National Statistics (ONS). In 2009, 16.5 million people - 63% of all UK house holds - had broadband connections, representing an increase of 6.6 million since 2006.

E-Marketer estimates that 1.3 million UK residents have come online since 2007, and a similar number will access the Web for the first time between 2008 and 2009. The UK Internet Users and Usage report analyses the continued growth of online in the UK. It is estimated that the number of Internet users in the UK reached 36.8 million in 2007, and will pass 38 million in 2008 - equivalent to 62.6% of the entire population.

These information shows that the new generation uses internet alot and want to see everything on there because young people talk to there friends online make new friends and also internet is faster then TV or Radio

2009-12-07T10:51:00.000-08:00

How does internet marketing help towards the achievement of business objectives?

2009-11-30T03:46:00.000-08:00

ASOS objective is to be the leading fashion website in the UK and attract growing numbers of overseas customers.A key element of ASOS financial strategy is to maximise efficiency while continuing to invest in supporting our planned growth. To keep their customers coming in ASOS concentrate on three objective ........

1. Uncompromising Presentation-The ASOS website is basically their shop as they don't have any shop which their customer physically visit so; ASOS try to attract their customers by the website they have if they present that well and update with all the information which the customer is looking for then they will come back to them.

So what ASOS do is that they develop their website to ensure that their customers enjoy their time on the site and find it easy to find their way around it.Their website is really cool the customers can see the product by clicking zoom in out over the image , the side of the product etc. they also give the information about the product, also delivery charges and information about different time which suites their customers.

The website received a complete overhaul in March 2009 and we introduced a number of new navigation features to enable quick and easy browsing of the extended product ranges. We also introduced a 360 degree view of all shoes and accessories and we introduced catwalk for menswear and for ASOS Outlet.ASOS 20 biggest brands are now represented by a ‘shop in shop’ providing a rich brand experience for our customers and a unique distribution platform for our brand partners.

ASOS also have pages on Facebook, MySpace and Bebo. We have also introduced ASOS Life, which allows customers to talk to each other and key people within ASOS.ASOS magazine is now the third largest circulation after glamour and cosmopolitan.(500,000 AVERAGE MONTHLY CIRCULATION).

Because there website is up to date this helps ASOS to get people attention and nowday customer want new everyday. ASOS keep this in mind and give the best to their customers they can for example on there website they have lots of brands and the way they present that is

2.Incredible Choice- ASOS offers the latest fashion with a target of over 30, ooo options for the Autumn / winter season. This includes both own label and branded products.

They have number of new brands to the site including G-STAR, REISS, WAREHOUSE AND POLO RALPH LAUREN.They also have introduced both GAP and MANGO in August "2009"During this year there product ranges grew by 157% resulting in 21,300 options on site at the end of March 2009.

ASOS attract their customer towards them by giving them lots of options on the products, this also make the customer to think why go somewhere else if they can find everything they need is available online. This also saves customers time and travel cost too.

3.Delivering Impeccable Service- Following considerable investment in new warehouse and carrier management systems, we will shortly be introducing a number of new service propositions. Their next day delivery service will be extended allowing customers to place orders up to 6.00 pm. This includes a Saturday delivery for orders placed on a Friday. ASOS also send e-mail and text alerts to inform there customers of deliveries.

ASOS will also be introducing a super saver option and premium ‘same day’ service within London. Today, approximately 85% of our orders are trackable.

If they are giving delivery option to their customers and also quick service the customer can do their last minute shopping online and get it deliver next day. This can also help ASOS because if the customers like the service they will suggest their friends and family to buy things from them.

Does Internet Marketing contribute to or highlight the need for effective identification of new product / market development opportunities?

2009-11-30T02:34:00.000-08:00

ASOS uses several Internet methods which helps them to identify there customers wants and needs for example to find out if there customers are happy with ASOS products. They ask the customer for feedback.

The customers share there personal experience e.g. where they use the product and how they find, will they come back to buy some more. This helps ASOS because they are getting lots of feedback from their customer negative and positive. If many customer don't like a particular product then they won't sell that.

What are the 7 p's and how does ASOS use the 7 p's?

2009-11-16T02:40:00.000-08:00

Marketing is finding out the wants and needs of a customer and making profit in the business.“The process of identifying and reaching specific segments of a population for the purposes of selling them a product or service”.

1. Product- This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the public. You will need to market this to the customers by telling them the unique features and benefits the product has to offer.

ASOS Products- ASOS is not just an online shop for the latest high street look, it also sells designer brands such as chloe, miss sixty, rock and republic, fcuk, firetrap and many more. The products sold on ASOS are designed in the style of celebritys, therefore perfect for the up to date, fashion conscious being. ASOS to anyone, female or male. Not only can you purchase the latest fashion trends, ASOS also have a monthly magazine, of a small cost, which talks about the latest trends, the do's and the dont's of certain outfits, and is great for helping you keep on top of next seasons outfits.

2- Price- This is the price or amount that the customer needs to giveaway in exchange of the product or service you are offering. Marketing strategy will need to ensure that people will get the perceived value as greater than the price they will need to giveaway.

ASOS Price- There price is afforadable, because it's online the delivery charges will be applied. they also have brand thing which are expensive. There products are mainly for young people , who like been up to date in a fashion world.

3- Place- or distribution, you will need to spell out where the product or service is available. This may either be online or offline, you will need to inform the public where the products may be available.

ASOS Place-ASOS.com is the UK's largest independent online fashion and beauty retailer. If the customers want to visit there office they can it's in London , but they don't have a shop which people can physicaly visit or see the things they like.

London
ASOS.com
London Office
Greater London House, Hampstead RoadLondon UKNW1 7FB
Fax+44(0)20 7756 1001

4- Promotion- You will need to promote the product or service whether online of offline. Online marketing makes it cheaper to conduct promotions and reach as many people as possible.
ASOS Promotion Promotion helps ASOS.com inform potential customers about products with the aim of selling to them. ASOS.com is market-orientated. Its Customer Relationship Management system tracks customer details and helps it understand its customers' demographic buying patterns. By analysing what and when customers typically buy, it can target promotions at particular market segments. ASOS.com measures the effectiveness of promotion through Key Performance Indicators.

5- People-In order for any marketing activity to be effective, to will need to train and motivate the people to do their job. The people that delivers the product or service and those that come in between the customer and the manufacturer needs to know their job for the strategy to work. People may also refer to the customers who will need to buy your products, they are very important to be considered in the development of your marketing strategy.

ASOS People- These are the people who work for ASOS and give their customers a good service on the phone, be friendly to them if they are ringing to ask for a help in something or if they can't order ; confused about something , the ASOS employee can help them how to do that or can take the customer credit card details and order for them. if the employee is being nice to customer he or she will came back to them again and suggest friends and family about them.

6- Process- Customer satisfaction is one of the most important roles of marketing. If you can follow the process of delivering high quality service or products to the customers, your marketing efforts will never be wasted.

ASOS Process-because they have online shopping system and they don't have any shop so the customers can go to the shop and see the product and decide whether it's good or not. They have to do everything themselves no assistant to help. the customer just see online and buy that.

7- Physical Evidence- Online, it is difficult for the customer to know how the product is going to benefit them. Thus, you will need to create an element by which the customer will be able to feel, taste and smell the product or experience the service. You can do reports and articles that will excite the customers about the product and the service.

ASOS Physical Evidence- ASOS don't have any shop which their customer can visit and see the product they want to buy. The customer just have to convince themselves to buy the product but if they don't like it they can return; because you are shopping online you have to do everything yourself select the product help yourself about the opinion and then make a payment.

How does ASOS use Internet Marketing?

2009-11-09T01:56:00.000-08:00

ASOS Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world.

ASOS aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users.

ASOS each category has its own homepage — so in essence there are 6 homepages. Each looks like their paper catalogue, with headlines to attract the fashion-hungry customer, e.g. ‘We love jumpsuits’. This headline links to a sub-category called jumpsuits that only contains jumpsuits. Not trousers. Not ‘no products found’. The customer only sees completely relevant products. Where the headline does not link to a category — Trend Alert: 80s Brights for example — they’ve created a magazine-like landing page that shows relevant items. No throwing the customer to a product page for a pair of orange leggings and expecting them to find the rest themselves.

The category pages persist — if I am a man shopping in the Men category and I leave the site, I am automatically returned to the Men homepage on my next visit. They haven’t messed with the bits that needed to stay familiar and reassuring — the product page layouts and the checkout process look the same.

ASOS have their own page on Facebook and twiter where people can be a member of their group and also can find out about there latest fashion, the new product they bring in. They also have there own catalogue on the website people can see and send the link to there friends , this is a good way of marketing because they can get more and more customers everyday.

What is internet marketing?

2009-11-02T06:48:00.001-08:00

Internet marketing is the practice of using all facets of Internet advertising to generate a response from your audience. Online advertising is overtaken TV expenditure for the first time now days people prefer Internet to advertise because its more quicker and cheaper.

The importance of Internet marketing strategies has increased with the growth and importance of the Internet 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn overall advertising fell 16% compared with the same period in 2008.